Email campaigns, personalized messaging, and targeted content can keep prospective students engaged and informed about program offerings, campus events, financial aid options, and other relevant information, which are accessible under Elvis Education ERP. Real-time data, customizable tools, and user–friendly interface are all great additions that reduce the workload and assure time management. Automated workflows can be set up to send timely reminders, updates, and instructions to applicants, guiding them through the necessary steps. This ensures a smooth and efficient process while reducing administrative burdens. It also enables institutions to segment their student database based on different criteria, allowing for personalized communication in the form of emails, messages, reminders, and notifications, enhancing engagement, and improving conversion rates. Marketing automation in the education industry increases communication and efficiency as well as enables personalized engagement at every stage of the student lifecycle.