How Elvis ERP Transformed MMU’s Admission Process
Overview
Multimedia University (MMU) is the oldest and first-ever full-fledged private research university and a government-linked university in Malaysia. MMU holds 14 and 19 spots in the TIMES Higher Education and QS World University Rankings, respectively. MMU offers foundation, diploma, undergraduate, postgraduate and doctorate programmes across ten faculties.
This case study delves into how Elvis ERP helped MMU to revolutionise their admission process using SmartSys.
Challenge
Due to high enrolment rates, MMU faced the challenge of managing an increasing volume of admission applications while ensuring a seamless experience for potential students. Their admission process was time-consuming and required efficiency to keep up with the demand. The absence of a centralised database made it difficult to track and manage candidate profiles, a proper lead-capturing process was not in place and verifying submitted documents manually led to delays in sending out offer letters.
Solution
SmartSys provided by Elvis ERP transformed their admission process in record time.
- With the marketing automation in place, MMU was able to capture leads from multiple channels, respond to enquiries and follow up promptly and was also able to manage their applications through the sales funnel process.
- Users could upload bulk amounts of enquiries into the system using Excel. The submitted data appeared in the Enquiry List module.
- Candidate profiles, interview schedules, student lists and offer letter dispatch were available in the user-friendly dashboard.
- Candidates could apply to their desired programmes through an online application integrated with a CRM module. They could also upload the required documents where a system cross-referenced the documents against predefined criteria, speeding up the verification process.
- Candidates could track the status of their applications and get notifications on the updates through their emails.
- Once the document verification was complete, offer letters were automatically dispatched to successful candidates without any errors or delays.
Result
Elvis enabled better organisation and access to a wide range of data through a centralised database. Coupled with a 360° view of the entire university, an increase in effortless collaboration was possible. The automation of various stages in the admission process led to a remarkable reduction in processing time, from document submission to offer letter issuance. Online document uploading reduced manual effort, and an automated document verification system eliminated the risk of errors.
Therefore, with Elvis ERP, a seamless and efficient admission process was administered at MMU, which helped maintain their vision and mission to achieve the highest standards of performance in teaching and services.
